Ford sponsored branded content campaign for the launch of the Ford Bronco that ran across the Disney Networks. Produced in June of 2020 against all odds in Wyoming and Tennessee.
The BUILT WILD short film series, which ran in partnership with Disney and their portfolio of media channels, was comprised of three films featuring the award winning filmmaker and photographer climber Jimmy Chin, champion climber Brook Raboutou and platinum-selling music artist Kip Moore. The films became a major media moment, broadcast on July 13th, 2020 as a ‘roadblock’ premiere across ABC, ESPN and National Geographic, as well as a Good Morning America segment the following day
Agency: Disney Creativeworks.
Concepted with Jimmy Chin and directed by Nick Martini.