Continuation of the Imagination campaign launched with “Childlike Imagination” Part of a larger campaign featuring storytelling for GE around the world.
Campaign included a series of films called “World’s Firsts” shot globaly about the positive impacts that GE has in everyday life.
Client: General Electric
Agency: BBDO New York.
Campaign TV directed by Dante Ariola with short films by The Hudson Dusters and Mark Stephen WIlliams